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Color has a major influence on our emotions and decisions.

One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought about color usage and how it affects people’s emotions. Yet it is an extremely powerful tool (so powerful that there is a plethora of color psychology courses out there that delve deeper into the effect color has on the brain). I’m here to simply go over the basics with you and to help you understand why it’s so important when creating your company branding materials. Read the rest of this entry »