Blog

Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best explanation is that branding is a clear and concise message of who we are, what we do, and what the company stands for. Some would say the company’s promise, but I feel it goes much deeper than that. Read the rest of this entry »

As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and attract new business prospects. I want you to ask yourself this question, “How do I want my company to be perceived?” Do you want people to look at you as a polished company with professional employees, or maybe you want your funky character to shine through letting prospects feel as though you are cool, laid back and easy to talk to? Either way, your branding is of vital importance in portraying your business character, yet this is something that many small business owners don’t put enough time and energy into. Read the rest of this entry »