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This is the last part of a four-part series about how to get the best of social media. Check out the first part about Facebook, the second part about Twitter, or the third part about LinkedIn before you educate yourself about Pinterest!

Tell me more about Pinterest.

Compared to the other popular social networks, Pinterest is a fairly recent newcomer and the novelty has not yet worn off. Many people don’t quite get the whole concept of the site. The basic idea is that you can “pin” interesting links to a digital bulletin board and share them with your other friends on the site. The main focus is on pictures instead of text status updates – you can’t pin something if it doesn’t have an image – but you can add up to 500 characters of text as a description.

Pinterest can be a great way to share links to your website, and each pin is public and indexed by Google. As we have previously mentioned, having more links to your website out there will increase your website’s search engine rankings. It can also be a great method for attracting people to your brand. People on Pinterest will share what they like with their friends, so when you have great original content, you have a good chance of going viral. Best types of content on this website? Recipes, DIY instructions, and interior design inspirations.